Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Former PM's Attempt for the Maga Movement

The former UK leader, launched the first edition of her online program with a promise to unmask "those with ill intent" working to weaken the UK, United States and European nations. She stated she would reveal how an "worldwide alliance of leftists operate to weaken popular rule and the electorate's mandate."

"Our focus will be on the political movement of Donald Trump and see how this can be accomplished in Britain," Truss declared. "We will interview the leading lights of the Maga movement."

Prior to the series premiere, there was a notably ardent backer. "This marks the start of a type of political shift," said the controversial US journalist. His Just the News will publish the former prime minister's new audio shows.

Forging Alliances in the Conservative Media Landscape

Compatriot supporters, including a advisor linked to Reform UK, played a role in her set up the Liz Truss Show. The production is professional, though simple. She has gathered a subscriber base of 10k in her initial seven days and her first episode garnered sixty-seven thousand views during that week.

It is a small opening, but in partnering with John Solomon, the former PM is being thrust into a well-developed right-wing media network producing and amplifying Maga talking points. Central preoccupations involve accusations of information control by the established press and a aim to remove a conspiratorial 'deep state' – a force that the ex-PM holds responsible for the abrupt termination of her disastrous time in office.

"Just the News is not well-known beyond the pro-Trump media sphere, but it does have gravitas there, primarily thanks to John Solomon, who gives commentary on Maga platforms like Bannon's 'War Room' podcast and has even interviewed Donald Trump," noted Alex Hinton, who has closely studied the Trumpist political wave.

A Contentious Ally

The former PM's foray to transplant American conservative media to Britain has drawn her nearer to contentious individuals such as Solomon.

He founded Just the News in the wake of backlash following accusations of circulating false stories about Biden's anti-corruption work in the Ukraine, as well as disputed reports about the former US ambassador to that country.

His claims were echoed across the pro-Trump media, with the journalist featuring as a frequent visitor on the widely-watched Fox News program. Donald Trump endorsed his stories.

Solomon made the reports about Ukraine in a number of opinion pieces for the publication the Hill, after having been re-designated as an opinion writer when staffers raised concerns over his articles. These reports were central in Trump's demand for the Ukrainian government to investigate the Biden family in 2019. This pressure resulted in impeachment proceedings against Trump. The US Senate later found not guilty the commander-in-chief.

Weeks after Solomon left the publication in October 2019, the news organization revealed it was conducting a review of his reporting concerning the Ukraine issue. It concluded Solomon had cited unreliable sources and said he "failed to identify crucial information about key Ukrainian sources, including the fact that they had been charged or were the subject of inquiries."

Joining the Network

Solomon's own broadcast spots are a example of the conservative ecosystem Truss is becoming part of. He talked about his support for Truss's project on a program he presents on the conservative cable network, a rightwing cable channel that is where you find the conservative firebrand ex-Trump strategist Bannon and on which Tucker Carlson also features. She has already interviewed Bannon on a debut installment.

In linking up with the journalist and his outlet, Truss has become a minor player in a extensive web of right-wing publications that routinely cross-promote stories.

The journalist's programs have repeatedly hosted individuals such as commentator Mike Benz, a rightwing influencer whose criticism of the foreign aid agency was used by Elon Musk as grounds for dismantling the government body.

A Cross-Border Foray

Although Truss's stilted style and career difficulties have invited ridicule in Britain, some US observers are not discounting her attempts to reinvent herself as a local version of the Make America Great Again press.

"It is necessary to treat folks like that with seriousness, although you may not want to accept their words at face value," stated a former Biden White House aide, who was employed in the Obama White House.

"You saw how in 2024 the former president leveraged that ecosystem to disseminate his views. Undoubtedly that ecosystem spreads and shapes conversation internationally. It appears quite apparent to me that the environment in the United Kingdom are similar to what enabled this non-mainstream media network to flourish in America."

Alan Finlayson, said the internet-based conservative network was already making its presence felt in Britain.

"Digital media is borderless," Finlayson remarked. "There's a kind environment within which content circulates – on occasion taking an extreme form and other times more moderately – but which is networked."

Hinton said the rise of the online right in the UK recently meant the "potential to have a growing impact is considerable."

A Transatlantic Ambition

"Both Truss and political figure Nigel Farage recently appeared at the CPAC, where I saw they deployed Maga talking points prior to the {king of Maga|

Andrew Jenkins
Andrew Jenkins

A political analyst and writer with over a decade of experience covering UK parliamentary affairs and social policy developments.